WhatsApp <> Sinch Engage
I developed a technical architecture for sending personalized WhatsApp messages based on company recommendations, creating a new marketing channel and enhancing customer engagement using Sinch Engage.
Braze Data Migration
Migrated with the tech teams over 100 attributes to Braze (CRM) available over different data interfaces (e.g., Kafka, AMQP, API, Snowflake) to enable the marketing department.
Advanced Liquid
I enhanced 11 email templates using advanced Liquid, introducing dynamic content and API payloads that integrated business logic, allowing for personalized, automated email campaigns tailored to customer actions and preferences.
Email Subscription Pages
I developed HTML subscription pages with webhook integration for real-time opt-out functionality, allowing users to instantly manage their preferences while ensuring compliance with regulations like GDPR.
Interactive In-App Messages
I built custom HTML messages which had various input options (slider, radio, checkboxes, tags). The input data can be saved in Braze (CRM) and synced in near-time to company PUT APIs to enable data collection and updates. This way I enabled conversion rates of 10-30%.
Free Wrap-Up
For my vitit to Braze Forge, I built a wrap-up HTML campaign which can be downloaded for free . It's customizable and easy to use during Liquid and TailwindCSS